This creates a niche for a newly appear product (service) with a trademark. Consumers often have an emotional connection and special trust with certain brands. So consumers buy goods (services) of that particular brand. A brand has its own value. Initially, the value is equal to the cost of registration, but later, as the reputation is gain, the value of the brand increases. The world’s most expensive brands are worth billions of dollars. It is important that you register your trademark.
Registration gives you the right to use
The mark and gives you the right to prohibit other manufacturers from registering and using identical or similar marks for the same or similar goods and gambling number data services in commercial activities without your consent. Brand value consists of: Monetary value. This is the additional revenue that comes from the sale of a brand product compar to the revenue that comes from selling the same products only without the brand.
Intangible value
It is an intangible brand value that cannot be assess either by price or quality product evaluation criteria. Imaginable quality. It is a perceiv combination of quality and image creat, regardless of other product features. The trademark creates account based marketing: why use this strategy for your company? add value for the company’s products or services: The brand allows you to sell the product at a higher price; Lower marketing costs; Greater customer focus. However, a wrongly us brand can also create a negative value – buyers are more likely to value the brand rather than the quality characteristics of a certain product.
The brand platform consists of 5 senses:
Sight, sound, taste, touch, smell. All sensors powder data evoke an inner emotion and energize the brand. All these senses will make you adore the brand. The most valuable brands in 2013 ($ billion): Google 158,843 Apple 147.88 IBM 107,541 Microsoft 90,185 McDonald ‘s 85,706 Coca Cola 80,683 All 79,197 AT &T 77,833 Marlboro’ 67,341 Amazon 64,255 Post navigation Instagram possibilities, benefits for your brand.