Amazon reviews are unpolished; the lack of editing makes the reviews seem raw and real, and the simple five start format is easy to understand (and replicate).
What’s great about reviews
is that you get to hear how other people have experienced the product.
Have you considered letting people say what they want? Sometimes honesty is better than more ‘polished’ reviews
Ask guiding questions to help people shape their answers if you feel they need it (but try not to make this compulsory)
Can users interact with other people’s reviews? One of Amazon’s strong hong kong phone number data points is its sense of community.
Reward positive reviewers and give them a shout out on social media
Respond to negative reviews openly, but deal with private customer matters outside the public doma
Amazon product recommendations and paid ads have become almost legendary.
The thing is, product recommendations work. Whether cross-selling (people who bought this hat also looked at these gloves), or up-selling (did you want to upgrade your SD card for 20 pounds), a tailored recommendation is one of the easiest ways to get your customers to spend more.
Offer real value
with your recommendations, and don’t just flog stuff for the sake of it – you have to commit to gathering and using personalised customer data
Make sure recommendations aren’t going to get in the way or put people off
Choice may confuse some people so approach with caution
Collect customer data for a better customer experience
Don’t we just love Amazon for how easy it makes buying?! (Ed. This can be especially treacherous for impulse shoppers like me!)
But seriously, having all your card details and addresses just sitting there you need to check how this affects the entire interface behind one log-in can be a huge timesaver. For busy people, the ability to go in and complete a purchase in a matter of seconds makes all the difference.
Give people the option to save all their personal details on your (secure) backend
Make sure the buying process is AS SIMPLE AS HUMANLY POSSIBLE
Some people feel that wishlists decrease sales, but they can be a great thailand data way for people to ‘test-run’ buying from you before committing to an actual purchase