Finally, an internal notification is sent to the salesperson , so that he knows that this lead is still in process and that he has to be alert for any email or call.
Once you have designed and activated your workflows, it is important to know how to measure their performance. Each workflow allows you to set certain objectives and evaluate their performance. You can view the actions for each specific contact, see what phase they are in and optimize where necessary.
The possibilities for marketing automation
Using HubSpot workflows are endless. Just define your goals and get started. If you need more information, don’t hesitate to contact us .
Inbound Marketing Content Marketing
valuable content in marketing
Content marketing is a marketing technique based on creating, publishing and sharing content of interest to your Buyer Personas . But how do you know which content is really valuable in marketing for your audience?
If you want to optimize your content strategy, you will have to meet two shareholder database main requirements: 1) have a clear and defined target audience and 2) layout the different contents you want to convey.
In this way
You will be able to accompany the potential client throughout the Buyer why should you use them Journey, providing them with the appropriate content in the appropriate format at each stage of the journey.
It is essential to have a good content marketing strategy behind it. Below, we explain what you can achieve with your content strategy, delving into the different formats of valuable content.
What are the objectives of content marketing?
The classic Buyer’s Journey consists of a 3-stage funnel, which fans data HubSpot completes with a different model, called the flywheel model , a wheel with 3 phases in continuous movement: attract (marketing), close (sales) and delight (services). Regardless of the method used, there are always 4 main objectives in a content marketing strategy.