In an environment where data quality is crucial to success, having a well-defined structure of events and parameters is an invaluable digital asset that will directly impact your organisation’s ability to evolve and adapt to the challenges and possibilities of the future.
In today’s digital world, data is the pillar that supports
Any marketing or business analysis strategy. Google Analytics 4 (GA4) has established itself as an essential tool for capturing and analyzing user behavior, but it is not enough to install and activate it: it must be configured correctly to obtain the maximum benefit. This includes the proper implementation of events and parameters that reflect exactly what you need to measure and analyze. These elements not only help improve data quality, but also allow democratizing access to relevant insights, facilitating the decision-making process and detailed control of what happens in your business.
What types of events does GA4 offer and why should you use them?
GA4 has an event structure that forms the framework in which we capture and analyze data. These events are the backbone of any measurement ios database strategy in GA4, and it is essential to understand their types in order to implement them correctly.
System events
System events are those events that GA4 needs to function properly and provide. S you with basic but crucial data about user behavior on your what to put on a resume website or application. These are events that you need. To be aware of but not worry about as the system manages them itself. A without you being able to change or alter them in any way.
Examples of these events include
`session_start`, which marks the start of a session and is vital for measuring the time users spend on your site,
`first_visit`, which records a user’s first visit and helps you identify new users,
and `user_engagement`, which measures snbd host the level of user interaction with your content.