It is well known that Dr. Oetker’s popular baking powder is great for baking. But few people know that the small packet is one of the first examples of successful content marketing: in 1891, August Oetker printe recipes on the back of the baking powder packet. Then, as now, the most important criterion was convincing content with adde value. Read here why this is also important for B2B brands.
Content marketing – the buzzword that has nee content marketing been a staple in online marketing for years. It doesn’t matter whether it’s B2B or bahamas number data B2C. For us, content marketing is not a hype, but the umbrella term for B2B communication.
The B2B buying process as an anchor
In B2B, the purchasing process plays a crucial role – especially for successful content marketing. The challenge: Place relevant content at the important touchpoints for all people affecte by the purchasing process. That means for decision-makers, buyers, internal influencer marketing agency or platform: which choice should you make for your kol marketing campaigns? and external influencers, users and selectors.
This is difficult because every group of people needs different content. In addition, content marketing is not about explaining the products. Product texts can do that. Content marketing conveys the effect – often with the help of storytelling. This promotes understanding, explains the topic or clarifies problems. But content marketing also conveys knowledge, provides insights into practice or finds solutions.
Content marketing offers adde value. That’s why these forms are most successful in B2B:
- white paper
- case studies
- blog article
- webinars
- videos
- checklists
A blog, for example, offers the opportunity to gambler data deal with specialist topics regularly and in detail. Case studies are well suite as practical examples. White papers represent high-quality content. They answer specialist questions in a manageable scope. Checklists, on the other hand, provide a quick and precise overview of product details.
There are several types of content that can nee content marketing be use to convey different content. Always put yourself in the shoes of your target group and remember that those responsible in different places also expect corresponding information.
Content marketing will be the umbrella for communication in the B2B environment. Content marketing has been an important component for many years. The importance and influence of content is growing ever stronger.
For example, a decision-maker is interested in the benefits of the product, its economic efficiency and the progress of his company. For the user, the handling and the purpose of the solution are important. While the buyer is primarily interested in the need content marketing comparability of products and the best quality at the lowest price.
Content marketing must therefore meet many requirements and offer specific content for these target groups. This includes social media. The most suitable channels are:
- YouTube
Content Marketing in B2B: A Balancing Act That’s Worth It
When it comes to content, the B2B sector is caught between two stools: on the one hand, between the different needs of the people involved and the markets with different purchasing processes. Balancing this is the task of content marketing.
Providing different content for specific target groups has a number of advantages, especially in B2B. By spreading your specialist knowledge widely, one thing becomes particularly visible: your position as an expert. This shows that you are competent and sets yourself apart from your competitors.
B2B content marketing is not just about pure need content marketing specialist knowledge. Inspiration is the key word. Show how and where else your products can be used. As a case study, as a separate website section or as a blog post.
Ultimately, a wide variety of users who are responsible for purchasing decisions identify with your company. The credibility of your B2B company increases. At the same time, you bind prospective customers and customers to your brand. Ultimately, you not only benefit from better ranking results, but also from generated leads.
Conclusion
B2B brands need content marketing that is tailored need content marketing to their target group. Take the opportunity and package your knowledge into different types of content. There are plenty of reasons for this: your expertise becomes visible, you are authentic and lead generation, SEO, email marketing and social media all benefit from it in the long term. Try it out!