Over the last decade, influencer marketing has become one of the most powerful strategic channels for brand performance. It’s a fact. The numbers prove it, because the ROI per dollar invested is now an average of $6.5, and the budgets for professionals who deal with it continue to grow. In a phase of growth and professionalization, influencer marketing is attracting more and more professionals from all sectors who now fully integrate it into their communication strategies. So should you hire an influencer marketing agency or carry out your campaigns yourself thanks to an influencer platform? What are the concrete benefits of internalizing it? What are the costs? We’ll explain it to you with this article.
Influencer marketing platform vs. specialized agency: what are the differences?
Knowing that the influencer marketing portugal whatsapp data market is expected to be worth $15 billion by 2022, according to Business Insider Intelligence , and knowing the range of possibilities for activating this channel, it is important to know where to position yourself. By positioning, of course, we mean choosing the most suitable and efficient solution for launching and integrating campaigns into your strategy. While some brands entrust the task to specialized agencies , others prefer to internalize and use dedicated influencer marketing solutions and platforms.
What is an influencer marketing agency?
Companies that choose to entrust interested in facebook promotion the management of their KOL marketing campaigns to an agency are usually new to the industry and want to be accompanied. Activated on a point-by-point basis or throughout the year, they become intermediaries between the brands they recruit and the influencers.
In line with the latest market trends and mastering the codes of social networks and KOLs (Key Opinion Leaders), the agencies provide professionals with their expertise and network to support them in:
– Defining a clear strategy in line with its objectives,
– The operational implementation rich data of campaigns : identification of activated profiles, writing briefings,…
– Optimization of campaigns during the process,
– Measuring campaign results and performance .
To ensure the optimization and use of the channel and therefore the success of a KOL marketing campaign, it may be useful to resort marketing agency to a specialized agency. However, in a context where social platforms are evolving rapidly and content creators are multiplying, many of them are often limited in their actions. Faced with this situation, they usually turn to influencer marketing platforms that help them identify profiles, set up processes and report on campaigns in real time.
But, how much does it cost? It is important to understand that an agency is not a tool. I therefor for influencer marketing, but a service provider that delivers and sells a service. And when we talk about a specialized service provider, we also talk about costs and margins. I therefor that must be taken into account in the budget for a KOL marketing strategy. This is an element that must be kept in mind and included in the various. I therefor costs that a campaign (already) has in order to form an appropriate budget.
focus on influencer platforms
KOL marketing solutions like Kolsquare provide turnkey technologies that enable brands to independently identify, manage and measure their campaigns .
If we had to define them in one marketing agency sentence, we would say. I therefor that they are essential tools for professionals who want. I therefor to collaborate with several KOLs in one or more campaigns, at once or spread throughout the year. But also to control their relationships with content creators and be truly aware of the results of their work.