Launching an advertising campaign is only a small part of the duties of a marketing specialist. All the time it is necessary to optimize, improve contextual advertising algorithms for greater efficiency, and this process is quite lengthy. AdButton specialists offer various ways to automate the processes that marketers use during advertising campaigns to increase the level of efficiency.
What processes need to be optimized?
When it comes to contextual complete cell phone number list advertising, only large systems are taken into account:
Yandex Direct
A service that is used to launch contextual advertising ads in the Yandex search engine and in the Yakdex advertising network.
Google Ads
This service is used to launch contextual advertising ads in the search engine and in the Google Display Network .
First, you should determine the how to increase website traffic methods of automated optimization that can be used in the Yandex and Google systems.
So, we have access to:
- Make link markup in advertisements automatic.
- Automate bid management.
- Transfer the optimization of advertising campaigns by KPI (for example, CPA or ROI ) to automation.
- Set up automation of report preparation.
Next, we will look at the presented methods in detail.
Link Markup in Advertisements
In order for the data analytics system to recognize the address. Which the consumer went to the online resource (thanks to which vietnamese offer advertising campaign. By which key phrase and advertisement). I is necessary to add UTM tags and dynamic parameters in the advertisement link. This can be done manually, but it is also possible to automate this action.
Different services provide their own automation methods: some make it possible to carry out this process much faster, others take on the process of placing links in personal accounts. Both of these methods will help to facilitate the marketer’s work and not spend a lot of time on this process.