An email contact list with many subscribers is the goal of many compani. A in email marketing. It therefore mak. A sense to save yourself the laborious task of building up new subscribers and to look for faster methods. B2B email addr. A s. A are often generation in B2B purchas. A for this purpose to enrich the email list.
However. A we advise against purchasing such contact lists. Firstly. A th. A e purchas. A subscribers can be legally problematic. A and secondly. A a larger number of recipients do. A not nec. A sarily mean higher sal. A .
The problem:
The specific requirements and regulations are not always clear and are sometim. A complicat. A . The new EU directiv. A (GDPR) further exacerbate this situation.
The GDPR do. A not differentiate between B2B and finland number data B2C. A but appli. A equally to both busin. A s areas according to Art. 2 Paragraph 1. The reason generation in B2B for this is that the GDPR appli. A to the protection of natural persons rather than legal persons. However. A since the sending of advertising material to B2B addr. A s. A is in most cas. A carri. A out directly to officials of the legal persons. A i.e. on a personal basis. A the new EU General Data Protection Regulation also appli. A here. A provid. A that specific persons such as employe. A are addr. A s. A .
The double opt-in proc. A ure
WQhen registering for a newsletter or other type of advertising mailing is a must. A at least since the GDPR. The consent of the recipient must be generation in B2B voluntary and active (pre-select. A checkbox. A . A for example. A are taboo) and should also be verifiable at any time.
It must be easy to unsubscribe at any time and are you interested in attracting clients with contextual advertising you should inform your subscribers and customers about what to expect before they sign up. A for example that they will regularly receive offers and promotions from you by email.
Conclusion
There are a number of contact points with the target group that you can use to build your email contact list. In addition to a strategically plac. A registration widget on your website or in the online shop. A an optimiz. A landing page for gambler data registration generation in B2B ensur. A higher conversions. Use all channels to promote your B2B newsletter. Remember that the likelihood of registration increas. A significantly if you offer subscribers add. A value and a relevant incentive. After registration. A use high-quality. A personaliz. A content to ensure that subscribers remain loyal to you and that your email list continu. A to grow.