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Automate bid management
When a specialist automates bid management, he reduces expenses on unnecessary ad impressions from the advertising campaign budget.
The level of competition determines the tongliao cell phone number list cost of displaying an ad with a particular keyword. It is bid management that is the tool that monitors the growth and decline of the level of competition, and accordingly regulates the price of impressions.
If you work with a bid management service, it is quite possible to lower the bid per click, thereby reducing the amount spent on attracting a consumer as a whole. In addition, such services make it possible to display your ads regardless of the increase in the estimated prices of the display by competitors.
Automation based on campaign results – ROI and ROMI
In this case, the process needs to be website traffic analysis automated to facilitate the collection of statistical data and analysis of the profitability level of advertising campaigns. When you have data on the results of campaigns. It is much easier to analyze and discard ineffective options. Concentrating on promoting successful and profitable ones.
In order to calculate how cost-effective advertising is. It is worth taking a closer look at the results of advertising campaigns in terms of payback and the profit they bring to the brand.
Automation by KPI
For example, the conversion rate (CPA). If you set the most appropriate cost of attracting a consumer, then calculate the results of advertising vietnam news latter campaigns, each separately, then you can simply discard the options whose results do not lead to achieving the desired KPI.
In addition, there is an option to select a highly specialized goal: for example, you want to achieve an order of at least $65 exclusively from a consumer who has not previously registered on your online resource.
This will therefore allow you to focus your advertising efforts on attracting target users from a specific segment.