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What is rapport in sales and what are the techniques for building it?
Many people wonder what rapport actually is. Well, this is a term that derives from Psychology and has to do with creating bonds of empathy with one or more people. It is a reference to the expression “rapporter” and its meaning is linked to the synchronization established in a harmonious relationship.
Rapport, then, is the ability to understand others and make ourselves understood. It is when we establish communication with the least possible noise, and with maximum coordination and engagement between those involved.
In the context of sales
This concept is very laos email list important, since it is essential to understand the customer’s needs. After all, it is not only necessary to offer them what they want, but also to create bonds of trust and, thus, gain a strong position in the market.
In this post, we will discuss what rapport is, its techniques and give tips on how to use them to help your business succeed. Stay with us and check it out!
What is rapport and what are the main techniques?
As we have seen, the definition of rapport is quite straightforward. It is a persuasion technique, as it uses strategies of this nature to strengthen relationships of trust with the client through empathy.
There are several ways to adb directory maintain a close and empathetic relationship with your customer, and in this topic, we will cover the main techniques so that you can use them in your daily life — including when selling over the phone. Check it out!
Mirroring
Mirroring is a very search word analysis famous technique. As the name suggests, it consists of using the way the other person communicates as a mirror. It is worth remembering that communication involves both verbal and non-verbal language.