Landing pageIt determines the carrying capacity of traffic. We must always pay attention to his conversion points and copywriting, as well as activities, to avoid a big gap with competitors.
Customer Service Talk It is recommend
To chat with the customer service of your competitors when you have nothing to do, spy on the military situation, ask the customer service of your competitors questions that users often ask or some difficult and complicat problems, and try the communication talk and skills of the other party to learn from each other.
Adjust account strategy If you want to adjust
The account strategy, in addition to considering your own factors, competitors are also one of the factors that must be consider. Since there are many directions and methods for adjusting account strategies, such as increasing or decreasing investor database budgets, grabbing the ranking of a certain part of keywords, optimizing pages, etc.
We must have a target analysis of
A certain problem. For example, I want to increase the account budget, then we can analyze competitors from the following points: Which there is bipartisan support for this technology time period should I add it to? Is there any time period with good conversion effect but not so fierce competition? Which device should I add it to? PC or mobile, which one is your competitor’s weakness.
Which product should I add it to?
Is there any product that is ignor by competitors or you have an advantage. Which region should I add it to? In which region are you stronger than your competitors? Which keyword should I add it to? Which keywords have a relatively low conversion cost or a relatively high conversion rate? What are the bids and rankings of your competitors for these keywords? Are you competitive? Effect fluctuations If the promotion effect decreases, you must analyze the account. And competitors are also one of the factors we must analyze. If the traffic yeezys shoes changes and we have not made major adjustments, we must consider whether the competitors have chang.