So, if you have your customers’ contact information, why would you use paid ads? The main reason is that you need to meet the customer where they want to be found.
Customers may or may not follow you on social media platforms. You can change this with well-placed social media advertising.
Marketing emails and direct mail are one-way communications, meaning your customers don’t have the opportunity to interact with you and provide feedback in real time.
Social media is the opposite. It is a two-way communication channel that invites users to engage with you on a deeper level.
So paid advertising that turns casual customers into loyal followers
Now that you are reaching your customers through a new channel with paid advertising, you need to think about your ad copy. Ad copy for existing customers should be sincere and transparent. Don’t oversell the product or give use cases that the product can’t actually deliver.
In your ad copy, try to connect with customers on a deeper level. This may mean a friendlier tone than in your search messages. This may include lighthearted gifs.
Imagine the difference in language you might use between someone you just met and someone you’ve known for years. It’s similar to how marketing works to attract potential and existing customers.
Finally, it is important that your marketing to existing customers demonstrates their appreciation. Offer special offers and discounts just for them because you value their loyalty. Give them incentives for referring a friend to your business.
You may have never considered that paid campaigns can be a great way to build customer loyalty and encourage repeat visits.
Repeat customers spend 67% more with your business . They are also much more likely to purchase a new product or service from you when you introduce something new.
Clearly, retaining existing customers and finding ways to make them even more loyal to your business is worth the effort.
We’ll explain the importance of customer loyalty and show you how paid advertising can help you build better relationships with your customers.
Benefits of Building Customer Loyalty
Customer loyalty is critical to long-term success. You can’t renew your entire customer base every year. Instead, reach out to your existing customers to make sure they are happy and value what you offer.
Here are some of the benefits of increasing customer loyalty.
- Reduced Marketing Costs: Acquiring a new customer is more expensive than retaining an existing one. You can save a lot on marketing costs if you focus some of your efforts on increasing customer loyalty.
- Increased word of mouth advertising: Your reputation online and offline is worth a lot. People are more likely to try a new product or service from a company that is recommended by friends or family members. The more trust and respect your brand has, the more word of mouth advertising you will receive.
- Increased Sales: Repeat customers spend more money with you over the course of their relationship with you. Once you know and understand your customer, you can create content specifically for them that will help them convert to new products or services.
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