creative360: How do I recognize trustworthy and legally

Daniel Friebe: An important basis in email marketing is the address database. This is where the wheat is separated from the chaff: trustworthy providers generally always use the double opt-in process. Email marketing providers who advertise with address purchases should generally be viewed with skepticism. This is because purchased addresses trustworthy and legally  usually do not involve the recipients’ consent for the corresponding advertising purpose.

Another quality feature of

GDPR-compliant email marketing providers is the location of their mail servers. Europe is subject to much stricter regulations than third countries such as the USA. The strictest delivery regulations in the world apply in Germany. This is why china number data providers with infrastructure hosted in Germany enjoy a particularly high reputation. Companies must trustworthy and legally  now state when they process data from EU citizens outside the EU and which data protection regulations are applied. This serves to protect EU citizens on the one hand and to ensure greater transparency on the other.

There are also quality standards such as the “Quality Standard for Email Marketing” of the German Dialog Marketing Association (DDV). A control body of the DDV monitors that providers of email marketing solutions comply with their voluntary commitments. This includes, among other things, the principle that no one receives advertising emails against their will.

Another factor by which

Quality can be measured is the so-called whitelisting of trustworthy domains and IP addresses. These are given preferential treatment when herbert diess is particularly known for his work emails are delivered and do not end up in the server-side spam filter. Whitelisting therefore ensures that mailings trustworthy and legally  are more likely to be delivered to recipients. One well-known provider of public whitelisting is the Certified Senders Alliance (CSA). Email providers must first prove their authenticity and best practice examples to the CSA in order to receive a corresponding whitelisting.

creative360: What opportunities does the GDPR offer in email marketing for B2B companies?

Daniel Friebe: High-profile data scandals have increased consumers’ awareness of data protection and fear of data misuse. Many consumers gambler data disclose their data online, both consciously and unconsciously. If data is passed on to third parties, for example, the person concerned may no longer remember having given their consent for this advertising purpose. The GDPR therefore gives EU citizens more control over the use of their data.

This creates opportunities for B2B companies in email marketing, in addition to the expense of adapting registration forms and mailing lists. Compliance trustworthy and legally  with data protection will take on a new importance from the customer’s perspective thanks to the GDPR. Thanks to increasing transparency, they will be able to identify trustworthy companies more easily. This aspect could be an important selection criterion in the future, especially when selecting service providers and partners.

Companies that already rely

On legally compliant processes will ultimately be rewarded. For example, data quality increases because people actively agree to the use of their data and are therefore expressly interested in an advertising offer. This allows a high-quality address database to be built up – an important basis and at the same time the key to success in email marketing.

The GDPR requires companies to take stock of where personal data is processed and stored. This gives them the opportunity to gain comprehensive data sovereignty. In many companies, personal data is stored in different systems, some of which contain different information. Companies should recognize the need for action and ensure order here. The result: a clear data set that may even allow new conclusions to be drawn about recipients.

A particularly great opportunity in email marketing lies in the trust placed in you by recipients: By agreeing to the use of their data, they express trustworthy and legally  a high level of interest. Either in a specific product, service or company. This has a positive effect on a long-term, trust-based customer relationship. On this basis, interested customers can be identified and targeted with relevant content. In this way, B2B companies create unique customer experiences that have a positive effect on customer loyalty and sales.