Portraits of consumers, group according to certain characteristics, help to build atypical connections, interesting them with something unique. The result can be an increase in conversion and customer loyalty. If you have offer a product that interests a person. Then regardless of whether a purchase is made, a good attitude towards the company will be ensur . When surveying marketers, more than 50% of them not that the segmentation of the database us in e-mail newsletters has proven to be an effective mechanism.
Email offers increase revenue approximately 18 times more than the general impersonal direction
Types of target audience segmentation There are several main criteria by which it makes sense to divide consumers into groups. All of them job seekers database should be taken into account in a complex, taking into account various. Combinations depending on the nature of the product/service offer . For example, target advertising will not “take off” if a 60-year-old Krasnoyarsk resident in Sochi is offer the services of a tattoo parlor.
Let’s list the criteria for segmenting the target audience
Demographic This type implies the division of people by gender, existing marital status. The level of ucation, profession, and, accordingly. The level discover the 4 benefits of applying seo techniques of culture, and nationality are taken into account. Geographical The place of residence is consider : locality, region. If the business is large-scale, then the country of residence is taken into account.
If the offer product has national restrictions
Then this factor must be taken into account (for example, you should not offer sausage with pork to someone who adheres to the principles material data of their society). When analyzing the geographical aspect, it is recommend to take into account the climate features if your goods are seasonal. Behavioral An important indicator that characterizes a group in terms of behavior towards the offer product or service: how often they buy, what ne s they address, how the product satisfies them.