of events that you can set up instead of having an event category, action, and label. The categories are: Automatically collected events Enhancement There are now different measurement events Recommended events Custom events Automatically Collected Events As the name suggests, automatically collected events are triggered and logged by GA4 on pre-defined user activities such as downloading a file or reaching the bottom of a web page.
In order to track these events
you don’t need to add any code or tag to bc data brazil your website or app. Enhanced Measurement Events Similarly, enhanced measurement events are also automatically logged, but only when enhanced measurement has been enabled. Some examples of these kinds of events are clicking on an external link or performing a search on your website. Recommended Events Recommended events are the events recommended by Google and they can only be triggered and logged through manually implementing them, using the exact same event name and parameters are given by Google.
These events could be
things such as ‘add to cart’ or ‘add to wishlist’. Custom Events Finally, custom events are events that you specifically create and use, or in other words any activities that are not tracked by default such as button clicks or form submissions. With each event you can set up 25 customer parameters, which supplies additional information. It is possible to migrate the events you have set up in Universal Analytics into GA4, but you will have to set up a new configuration,
In GTM, you can use the same container
but create a new set of tags, using the GA4 configuration. You must do this while Universal Analytics is still running, as you might be able to reuse variables which makes the migration faster. Additionally, check that any of the events that you’re currently tracking in Universal Analytics won’t be automatically tracked by GA4, as there is no need to migrate these over.
Reporting Another key
difference of GA4 vs Universal Analytics is the. Changes in the reporting interface. Firstly since, the measurement model of GA4 is different. Compared to Universal Analytics, you should not expect to see the same reports available. Additionally, many of the cheap kitchen renovation ideas metrics that are familiar to Universal Analytics have been. Replaced or removed in the new changes. For example, dashboards have been. Replaced by the new customisable GA4 homepage.
This change comes with
less limitations compared to dashboards material data such as the shape, placement, and size of the scorecards. Additionally, in general the interfaces for GA4 use less tables, in favour of scorecards and widgets, which will hopefully make it easier to spot trends, patterns and anomalies in your data. Additionally, another difference between GA4 and Universal Analytics in reporting is the ability to create different reporting views per property.