Physiological ne s, the desire for stability, and social habits are taken into account. Psychographic Here, information about lifestyle and existing hobbies is important. What are people’s life values, priorities? If a person is a lover of outdoor recreation. Then he/she will probably be happy to look at various useful things for fishing. The following aspects are of interest in the analysis: Degree of benefit to the buyer; His loyalty to the propos brand; Readiness for purchases, including large ones; Budgetary funds.
Segmentation for B2B The main clients in this case are companies and enterprises
For example, an organization that produces chips. For computer equipment may consider various companies that use these elements. In the production of their products as its target audience. Segmentation for. B2C Here the target overseas chinese data audience. Is the end consumer who purchases products and pays for services for personal ne s. For example, a repair and construction company considers new residents and owners of land plots for construction as its target audience. Methods for determining the target audience There are several methods, let’s look at the popular options.
Sherrington’s 5W Method The point of the technique is to answer 5 W-questions:
What – what is offer (services of specialists, goods, for example, a dog grooming machine); Who – who can become your perfect customer (grooming salons, adults who have animals with fur that requires trimming); Why – why should understand how an agency can help an seo campaign I buy from you, your product (to bring the animal into good order); When – when there is a ne for your offer (all year round); Where – where the purchase is made (in a store, online markets, clubs).
The approach is simple and helps
To make a detail segmentation of the target material data audience, identifying the main groups that will be interest in interacting with your project. Lifetime Value (LTV) Method The object of segmentation of the target audience is the degree of value of a person according to his/her standard of living, value for your income indicators.