Roger Bretau
Roger Bretau
Digital Marketing Specialist and Founder of the Marketing en Redes web accurate mobile phone number list site. He is originally from Barcelona and a professor of Inbound Marketing.
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inbound email marketing
Email campaigns are a key element in an Inbound Marketing strategy . They play a fundamental role in the purchasing process. Do you know why? Find out!
In any online customer acquisition and loyalty strategy , email is considered a tool to be taken into account due to its effectiveness and relatively low cost .
What is Inbound Marketing?
Let’s start from the beginning! First of all, we would like to define what Inbound Marketing is so that you can understand the importance of Email Campaigns in this context.
Inbound Marketing is what is known as Attraction Marketing or 2.0 and consists usa data of a set of Online Marketing techniques that aim to attract and retain potential consumers, also called buyer personas , through digital environments and without the need for large financial investments.
In this sense, the difference between Inbound Mark cultivating contractors through home eting and Outbound Marketing becomes very clear. Don’t know why? Find out more about the subject in this post .
Location of Email Marketing in the Inbound Strategy
When we do Inbound Marketing , what we aim to do is to be present throughout the entire purchasing cycle that one of our potential consumers can make. In this context, email can be very useful in any of the two major phases that form part of this process.