That was to produce pages whose headings, meta tags and content were.
Perceived by search engines as a good match for the content of Internet-users’ search queries.
Whether you used Yahoo
AltaVista, Lycos, Excite, Ask Jeeves, Netfind, Webcrawler.
or another of the fledgling search engines that were popular before Google and Bing.
The idea was that they would crawl pages on your website and show the most relevant sites to people searching.
Influencing search engines by taking steps to persuade their australia phone number data algorithms of the relevance of your content to search.
Enquiries and of the general importance of your website is a process known in digital marketing as search engine optimisation, or SEO.
This art has been around for as long as search engines themselves.
But whereas in the 1990s and early 2000s it was quite simplistic.
RFor instance getting links from a high-profile website and directories to your home page.
In recent times search engines have become much more sophisticated and wise to artificial linking and poor-quality content, preferring natural-looking content and patterns of links from external sites.
The content of your
website remains very important to its chances of success at drawing people into your website, as well as to their impressions once they have landed there.
The relevance of results: a good search engine will attempt to automatically match up searches to the best results on the Internet for the search expressions selected by the enquirer. While there is some room for error, and no search engine algorithm is perfect in its assessments of the relative strengths of competing websites and pages or of the intent of the command to check access rights: the user’s query, most search engines produce a fairly well-ordered list most of the time.
Organic search remains free of charge (there is no cost per click).
Some bias towards longer-established sites thanks to search engines’ focus on a good volume of high-quality backlinks and related factors such as the age of the domain registration as indicators of thailand data quality and reliability. Content of comparable quality on a younger site is likely to be ranked lower than equivalent content on a well-established, prominent site.