Having a lightweight website is essential. These are times when we consume more information than ever before in human history. We access our social media and expose ourselves to an endless news feed, which has changed the way we read and pay attention .
With so much data parading before our eyes, we’ve become hyper-selective. We seek out the best dose of what interests us.
So how does website weight influence this? Take a load off your
When something catches our attention, whether “accidentally” or because we’re looking for it, we begin to review it in detail. And since patience isn’t the consumer’s strongest suit these days, we expect to get information in a snap.
Who hasn’t abandoned a web page after 3 seconds? I dare say we’ve all fallen victim to our anxiety, as data suggests that at least half of internet users don’t wait more than this amount of time to fully view a page.
As a Dynatrace study shows, half a second equals a 10% difference in online sales.
It’s also true that today, an average page loads special database in approximately 4.5 seconds. While in 2015, it took 4.2 seconds, an increase that can be attributed to the use of third-party resources on websites:
If we stop to think about it, “lightening” our site’s pages can offer great opportunities for our business . This is primarily a strategy for those pages where our users find the most valuable information. This way, we can use time as a competitive advantage while the sea of consumers search for products or services within our menu.
So, some of the tips you should consider when creating your site or optimizing its speed are the following:
1. THE SERVER, your first great ally
We often don’t even realize the capabilities of the website that will be “home.” Understanding its essential features and the needs of our project will lay the foundation for optimal performance with the resources our site consumes.
That’s why you should always look for a server who stay closely connected with your business is well worth it that doesn’t use its capacity to the limit to host your project. It and your users will thank you for it.
To learn how to choose the best hosting option, click here .
2. THE PROGRAMMING of your website
It’s the foundation of the project and, as such, must be optimally planned and adequately resourced , simplifying its development. For this, I recommend looking for a custom system that Take a load off your focuses solely on the features of your site.
The difference between this approach to design and development is that it seeks to use the fewest resources and ensure fast response times for your site’s functionality (search filters, shopping cart, etc.).
And while there are pre-developed CMSs, you should keep in mind that these have a large number of plugins and tools that could slow down your site.
Other aspects to consider:
- Use programming standards that help SEO
- And to the display of your site in the most used browsers.
3. THE WEIGHT of your resources Take a load off your
Currently, programming and website structured languages allow for a large number of animations and features aimed at creating a visual experience for users. This carries a significant risk if used excessively, as it is one of the main reasons why a project can take a long time to load.
I recommend using these types of resources very discreetly. Your audience won’t be looking for an extraordinary visual experience, but rather a pleasant and simple shopping or browsing experience.
With this in mind, it’s also important to be mindful singapore data of the size of the multimedia resources we use, trying to optimize all images to the minimum possible, without losing noticeable quality, and uploading videos and audio from sites specializing in these resources (YouTube, Soundcloud). Choosing to store such resources on our server will eventually limit its storage and data transfer capacity.
4. ADAPTABILITY of the website on different devices
This principle not only focuses on distributing content so that it displays appropriately on a tablet or mobile phone . It also seeks to eliminate elements and leave only the most crucial information , since most phones, as with 3G or 4G connections, have slower speeds than Wi-Fi.
So now you know, focus on the speed of your website or online store. And increase the chances that your audience will reach you!