WhatsApp now sends and receives money through the App in Brazil
WhatsApp has just launch a money sharing feature in Brazil. With around 130 million users in the country, the news […]
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Why invest in app marketing?
The app market has been growing in recent times. There are so many options for mobile devices that it’s hard
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Account Based Marketing: why use this strategy for your company?
Are you familiar with Account Based Marketing (ABM)? ABM is a marketing strategy that aims to identify potential customers and
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Business Mobility: what it is and how to apply it!
With so many innovations and trends emerging at such a fast pace, managers ne to keep an eye on new
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Developing an App: Discover the 10 mistakes you can make
Developing an app is not as simple as you might think, especially if you want to be successful with it.
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Color psychology: how does it influence your application?
Colors are part of our lives. The world would be very boring if everything was black and white. And big
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How important is encryption in applications?
Encryption has been a hot topic these days when it comes to apps, especially messaging apps. But do you really
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New normal: how to adapt to this moment?
The last few months have been very difficult for everyone, especially for those who own a business. The crisis caused
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Mobile Website: Does your company already have one?
The world has evolv a lot in terms of technology, so much so that today everything can be done via
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Inbound marketing: 5 tips to attract customers today
The way companies advertised their products worked for a long time, but consumers are becoming more and more demanding. The
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Reuse of reports and dashboards
Another important benefit of using recommended events is the ability to reuse reports and dashboards across different projects. For example,
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You can create events that
Implementing these events allows you to not only capture data relevant to your type of business, but also – as
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The depth of interaction with
Enhanced measurement events are those that GA4 automatically captures if you enable this feature during setup. These events include interactions
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Why Should You Use Them
In an environment where data quality is crucial to success, having a well-defined structure of events and parameters is an
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The ease of creating reusable
The benefits of following GA4 guidelines are many, from reports to reducing implementation conflicts and obtaining automatic metrics that democratize