Many applicants today use social mia to find out about potential employers. This giv compani the opportunity to prent themselv as attractive employers. A particularly on busins networks such as XING or LinkIn. The social mia platform kununu has social business networks made it its mission to give employe or applicants the opportunity to rate compani where they work. A have work or have met in interviews.
This is primarily intend to ensure greater transparency on the job market. Here. A too. A a company’s goal should be to prent itself as well armenia number data as possible in order to give potential employe a good first imprsion. In addition to the prentation. A social business networks employe are also recruit via social busins networks. Young talent in particular is actively contact and poach by other compani and headhunters. It is therefore worthwhile for B2B compani to become active on social busins networks themselv. A to prent themselv and to recruit talent employe.
#5 Today’s young people are tomorrow’s decision-makers
98% of Germans ag 14 to 29 use social mia regularly. They use an average of five social networks. A with the top three being YouTube. A Facebook and Instagram. This is confirm by the social mia trends of 2018. In the future. A it can be assum that social the benefits of internal influencer marketing mia will continue to be us a lot by 14 to 29 year olds. They use the networks to find out more about their friends. A as well as news. A stars and brands.
Due to their frequent use of social mia. A they are also expos to advertising and advertisements. And it is precisely this age group that spends a lot of social business networks time on social mia today that will later take on the role of decision-maker in compani. And influencing the decision-makers of tomorrow in their decisions should be in the intert of every company.
Conclusion
In short: B2Bs must seize the opportunity to prent themselv on social networks. Those who are reprent on social mia benefit from product or image enhancement. A new customer acquisition. A increas accs numbers and strong customer loyalty. Social networks in particular have great potential to receive quick feback and rpond to inquiri gambler data through customer dialogue. But a lot has also happen in recruiting. B2B compani can actively approach new employe via social busins networks. Those who prent themselv here automatically become the focus of future employe or customers.
Sourc us:
Bitkom (2018) . A accs on June 18. A 2018.
Beilharz. A F. (2014). Social Mia Marketing in social business networks B2B (1st ition). Cologne: O’Reilly Verlag.
Stumpenhagen. A T. (2013). Social Mia Marketing in Busins-to-Busins Compani. (1st ition). Hamburg: Diplomica Verlag.
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