SEO (Search Engine Optimization) is one of the main strategies that any online business should take into account. Improving online visibility and attracting more traffic to a website can increase your visibility among your Buyer Persona ,
and consequently, increase sales. But how do we really achieve good SEO ?
Therefore, BizMarketing presents SE Ranking , an online search engine ranking tracking and analysis tool that can help you improve your SEO and achieve your online business goals.
SE Ranking: The key tool to position your website
SE Ranking is an online search engine optimization (SEO) analysis and tracking tool . That offers you everything you need to get your website to the top of Google.
With SE Ranking you can track your website’s performance in terms of visibility and traffic on a daily basis. As well as perform keyword, backlink and competitor analysis.
In this regard, we present you with the Step-by-Step Guide so that you can start your SE Ranking project successfully.
Step 1: Enter General Information
To start a new project, the first step is to enter the general information of the website in question that we want to rank. At this stage, you must fill in the fields corresponding to the URL and select a name for the project. Therefore, It is also necessary to configure hong kong phone number library more specific aspects, such as who will have access to the project, how many results you want to analyze with the tool and how frequently reports will be received.
Step 2: Analyze the keywords you want to rank for
The next step is to introduce keywords.
Keywords are essential for SEO positioning , as they are the words that users use in search engines.
SE Ranking has the ability to suggest different keywords that may be interesting to consider. However, remember to consider who you want to target – having your Buyer Persona in mind will help identify the needs and desires of the target audience.
It is important to choose the right keywords that are related to the website content and are relevant to the target market.
Step 3. Choose the search engines in which you are interested in seeing your positions
This step is very important, SE Ranking can give us a lot of information, but the key to good SEO web positioning is knowing how to differentiate the relevant information from that which is not really useful.
To do this, it is essential to decide which search engines we are interested in seeing our positions on. For example, if our company is located in Catalonia and that is where we carry out our activity, we will enter Google Catalunya in SE Ranking.
Keep in mind that we can enter any site at a local or national level.
Later on, we will review and add new keywords related to the terms in which we want to appear in Google and that will help us in our Inbound Marketing strategy. Therefore, To do this, the same SE Ranking will help us.
Step 4. Research your competition
You can enter the competition manually or you can consider the different candidates that the platform itself presents to you. SE Ranking will provide you with the websites that are part of the same sector. 6 ways to practice email hygiene for email outreach The tool itself also gives you the possibility to analyze their positioning. The difficulty for the keywords or whether or not you compete for the same keywords.
Step 5. Connect your statistics and analysis
SE Ranking gives you the option to link your shopping data Google Search Console and Google Analytics accounts,
so that you can gather additional information and aggregate it with data from the platform itself to get a more complete view.