Analyze which platforms competitors have plac advertisements on, such as 0 and Shenma, which are all of reference significance.
By monitoring competitors
We can understand which equipment they have plac in which time period, so as to prepare for our later stage.
For example, time period +region, time period + equipment, to analyze which time period in which region should be focus on in which season or which equipment should be focus on in which time period. In addition to strength and strategy.
We should also focus on analyzing the “landing page”
The essence of knowing yourself and the enemy, and knowing the strengths and weaknesses of the opponent and yourself is to better formulate strategies to attack the enemy. When analyzing the landing page, we can focus on observing: What are the band database selling points of different keywords? What are the conversion points of different keywords? How are different selling points connect (layout)?
Search competitors according to different search
Words, check the relevance of their pages and parts of speech, and conduct comparative analysis. If all words point to the homepage, then you can basically ignore this competitor; if brand words point to the homepage, product words point to the so how do you have a conversation topic page, industry words point to the column page, and long-tail words point to the content page, then we should be careful. Conventional analysis Competitor analysis is one of the daily tasks of Baidu bidders.
I originally plann not to do
Too much analysis in this case, but since some novices may not understand it very well, I will briefly talk about it. But here I would like to remind everyone that when analyzing, you must be purposeful and periodic, rather than doing this randomly. RankingCheck the keyword ranking according to two indicators: different keywords and different yeezys shoes time periods. Creativity Always pay attention to whether competitors have any better points in creativity.