The world of software development is an extremely competitive market. With more startups joining every single day, it seems that there is very little room for growth and innovation. Of course, we all know that’s not true, as we’ve seen the IT industry grow year after year with no sign of stopping anytime soon.
So, how can we create our little space country wise email marketing list in this cluttered world? One solution is to look at one of the most interesting metaphors for markets and strategy: the Red Ocean and the Blue Ocean.
Be Wary of the Red Oceans
Chan Kim & Renée Mauborgne coined the term Red Ocean to describe highly competitive and well-established market spaces where big brands have a strong dominance. A good example is the brown cola market, which is already capped out by Coca-Cola and Pepsi.
Red oceans are ruthless and the main goal of any business that chooses to compete in them is to beat the other companies, a task that focus on local seo for delivery or pick-up is almost impossible for newcomers who don’t have the capital to face off against the big players.
An example of that would be creating a new social network app to compete against Facebook, Instagram, or Twitter. In theory, you could make something that’s objectively better than any of the former and still fail.
Sailing the Blue Oceans
So, if red oceans are about fulfilling a demand that’s already there, what about blue oceans? Well, let’s look at a few examples:
- Instead of going to a bookstore and having to place an order for a book and wait until the distributor sends it to the store, you could create a business that lets people order books online and then send them directly to your house. That’s Amazon.
- Imagine that instead of going to a video rental store you could order your DVDs online, and then return them by email. Or even resource data better, why wait when you could watch the movie over the internet just like a YouTube video? That’s Netflix
- What if you create a cross-platform application that lets people communicate and share multimedia with users from all over the world? Like chat rooms or the old Blackberry messenger but available for all smartphones?. That’s WhatsApp and Telegram.