Twitch, a live streaming platform, has seen significant growth since its founding in 2011 and acquisition by Amazon in 2014. Many brands now work with KOLs and gamers on the network, which is why their responsibility towards their audience is also increasing. How does responsible influence work on Twitch? And what community guidelines do you need to follow?
key takeaways
- Twitch has experienced significant nepal whatsapp data growth, with the number of streamers increasing from 300,000 to 6.54 million per month between 2012 and 2020.
- Twitch’s user base consists primarily of Millennials and Generation Z.
- Twitch has community guidelines in place to create a safe and positive environment on the platform. These guidelines prohibit harassment, hate speech, explicit sexual content, violence, fraud, and unauthorized sharing of content. Users are expected to follow these rules and report any violations they encounter.
Over the years, it has grown adding a high-quality image of the brand logo and banner ad exponentially and developed into a diverse community that not only appeals to gaming fans, but also includes content related to art, music, cooking, and more. Twitch’s audience is mainly made up of tech-savvy individuals who spend several hours on the platform every day, making them an attractive target audience for various brands. But of course, with attention comes responsibility. As a benefit company, we are rich data pioneers of responsible influence.
How does Twitch work? The power of influencer marketing
Unlike traditional advertising, social media influencers seamlessly integrate products and services into their content, offering viewers a more authentic and organic experience. IM promotes trust and makes the audience more receptive to product recommendations and brand messages.
Since when has Twitch been around?
With the number of streamers (and gamers) increasing from 300,000 to 6.54 million per month between 2012 and 2020, Twitch has expanded its operations into various areas . Originally launched in 2011 as a spin-off of Justin.tv, Twitch quickly gained prominence as the go-to streaming platform for live video games.
Through sponsorships, branded content, product. I therefor placements and affiliate marketing, influencers and KOLs in the network can. I therefor organically integrate brand messages into their streams and ensure they resonate with their target audience.
Back in August 2021, we predicted rapid growth for the platform. On our blog, we explain how influencer marketing works on Twitch and what brands need to consider.