Related content formats

Finally, your posts should be published regularly, and not just posted on your blog. Post them on social media or include them in your newsletter. This will make it easier for customers to engage.

Expert Tip: Include a CTA or banner on your blog posts to guide visitors to relevant gated content.

LinkedIn or Medium: If you don’t have a blog, write and share articles on LinkedIn or Medium. For B2B, this is a great way to curate content without having a full-fledged blog.

2. Downloadable content: E-books, Whitepapers

The “downloadable content” format is essential to convert into a web page.

And an ebook is a great way to delve deeper into a topic that may be lawyer database of interest to your potential customers. For this reason, ebooks can address information relevant to any of the stages of the customer journey.

Typically, an eBook is a form of gated content, a resource that you exchange for a potential customer’s personal information. This article gives you a good explanation of when to gate content or not.

Ebooks take longer to create

Than blog posts because they tend to be longer and include more design work. However, ebooks are more valuable because they are gated, whereas blog posts are not. You should always try to mix up content formats so you’re not creating the same things — you want to be consistent, but not boring.

Finally, eBooks are a very popular content format, so they need to be your parameter collection allows featured on your website. You should consider creating a resource page where you store all your different types of content (by the way, here is an example of mbudo’s resource page ). Link to eBooks wherever possible – in blog posts, on social media, in your emails.

Expert Tip

Repurpose a series of related blog posts and turn them fans data into an eBook on that topic.