Use marketing automation tools to nurture your leads and send them valuable content, guiding them through the marketing funnel. You can always take advantage of email marketing tools to send discounts and offers, helping your sales team close opportunities.
Email marketing also helps you gain visibility
Into your contacts’ actions, as you can monitor openings, clicks, etc. At mbudo, we help our clients run email marketing campaigns through the HubSpot platform. From A/B testing, smart content, email performance, etc.
Expert Tip: Develop an Email Marketing template with your brand guidelines so your customers will immediately recognize your emails
Newsletter : Use it to communicate important news, recent blog posts, and offers.
Questionnaires and surveys: Need feedback from your customers? A questionnaire fusion database or survey is a great way to get that information. You can leverage email marketing to learn about your Net Promoter Score (NPS) through a survey. Conduct market research, get customer feedback, and much more!
5. Visual content: Infographics
Fun content marketing formats like infographicsTurn your written information and data into more visually appealing media! Infographics are a fun way for users to visualize data or how something works (instead of using long, unreadable pieces of text). This type of content marketing format is highly shareable and popular. However, it’s not enough for your infographics to be 7 win-back email examples for inactive subscribers visually appealing; they must have “substance”—that is, valuable content.
Infographics are almost always used for the early stages of the Buyer’s Journey. They are especially good for the consideration stage, to show a comparison between two things or convey the pros and cons of a product or service. Infographics are not very salesy, so they are not recommended for the bottom of the funnel.
The great thing about infographics
Is that they are really easy to make. Any designer will be able to fans data transform an idea, statistic or block of text into a compelling infographic. If you still need help in this regard, discover tips for designing infographics on our blog.
Expert Tip: Since infographics are shareable, post them on social media and watch the likes, comments and shares accumulate.