First, think about the impression you want to make on your page visitors. Your profile picture is the first thing people will notice when they find you in a LinkedIn search, so make sure it’s eye-catching and makes a good impression. In fact, profiles of organizations with photos are clicked on six times more often than profiles without them.
When creating your brand profile, pay attention to adding detailed information. To understand how your profile will appear to users, use the preview function.
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In your organization’s account, just below the “About Us” section, you’ll find the professional section. LinkedIn automatically selects a title, but you can also choose one that seems most appropriate to you. It should showcase your achievements. The list includes 120 characters that can be used to capture users’ attention and show what makes you stand out from the crowd. We recommend choosing concise and simple words to describe your page – this will help professionals using LinkedIn quickly find your page. Words that overlap with your field of activity are also suitable.
A well-optimized About
Us section located on your brand profile marketing communications system is professionally written, basic information about you and your achievements. We recommend writing in simple words, without using any obscure terms. This will help each reader understand the principles and business goals of your organization. The main task of the “About the Company” section is to introduce visitors to the history of your brand, core values and principles of work, and to help them understand the purpose of your products.
Also pay attention to choosing a working
URL for your company. If possible, synchronize lack data it with the name of your user account on other online platforms. Work on setting up the address on LinkedIn. Click “edit profile” and make changes to the URL on the social networking. The settings should be suitable for your company. This will allow you to display a link to your LinkedIn page in search results in all major search engines. In addition, you can use this URL for your resume, cover letter, and signature in outgoing email. Provide your geolocation so potential customers can understand how far you are from them.