At this point, the potential of social media as marketing tools to attract and convert audiences is undeniable. And of all the available platforms, Linkedin is the most interesting for B2B marketing given the professional profile of its users. This social network designed for the labor market has more than 610 million users worldwide, and has become an ally at a business-to-business level , and for this reason, most B2B brands and businesses have a marketing strategy for Linkedin .
What is Linkedin?
You probably already know it, but in short, LinkedIn is the most popular social network for work in the world. It is designed for people to present their work experience, connect with other colleagues in their sector and share relevant information within their field of expertise. Companies also use it to find new talent, share their updates and show the day-to-day of the company or the so-called ’employer branding’.
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40% of registered users actively share information and that is why Linkedin is also seen as a very interesting marketing tool. There are some tactics to make efficient use of this tool that we already talked about a few months ago in our webinar with Verónica Rodríguez Muñoz from LinkedIn Spain.
How to implement your LinkedIn Marketing Strategy
This social network offers a wide variety of resources so that companies can build their own identity on the platform. As a general rule, your corporate profile will have 3 fundamental objectives:
Building a reputation as an employer: something that all HR teams look for in a time of high competition between companies to attract and retain talent. This is something that companies usually develop with the help of People Operations or Human Resources departments through the so-called “Life Page” that allows companies to generate content exclusively related to the day-to-day life of their employees. Here is the example of Hubspot.
Attract qualified followers within a certain sector. Professionals who could become clients of your product or services in the future, but who for the time being you will nurture through useful and valuable content.
Generating leads for the business
Capturing user data on LinkedIn in exchange for content, attendance at events, etc. This is the most difficult goal, but at the same time buy telemarketing data it will allow you to translate all your efforts on LinkedIn into a contribution to the business.
Start by building your organic and content strategy
It all starts with creating a taking into account their qualifications LinkedIn page for your company, which is free and a great place to share your business content: articles, links to your website, photos, videos, graphics, product information, big work etc. The first step in your LinkedIn presence should be to build an organic promotion strategy . Attract users in your sector through the content you promote from your company feed . Your number one goal will be to show that you are an industry expert and that you can offer quality content to the thousands of professionals in your sector present on this social network.
LinkedIn has several formats
That will allow you to interact with your audience: surveys, Live events, articles, videos, newsletters, professional groups… All of them, whether from the corporate profile or from the professional profiles of the CEO and other company executives, will allow you to expand your reach in a 100% organic way. The key is to generate constant, valuable and diverse content.