Another aspect that you always have to keep in mind when segmenting is the GDPR regulations for email . According to the new regulations, you must have the explicit consent of your contacts. It is very important that you segment your contacts and lists in relation to the type of subscription they are looking for in order not to send to the wrong people. Make sure that you are not violating this regulation, as it could have negative consequences for your business.
3. Life Cycle
The life cycle goes from when a potential prospect meets you until the sale is made and they become a customer. This is called the Buyer Journey . During this journey, you have to take into account its different stages in order to generate mint database content according to their needs. Let’s look at a diagram:
When one of the people who leave their data through one of your landing pages or forms becomes a lead, this is where the nurturing actions begin
For a lead in the discovery stage
you should welcome them and suggest other content for them to research about their interests.
For a lead in the consideration stage , you need to provide more switzerland phone number data commercial content that is related to a product or service from your company.
For a lead in the decision stage , you need to give them something to complete the sale, such as an opportunity for a demo or a meeting with a salesperson.
Lifecycle email nurturing is very important to nurture your prospects and convert them into customers.
Message and Design
As for the email itself, there are several practices that are fans data beneficial and that you can follow:
Subject: The subject is one of the most important aspects of the email, as it will be the first thing the recipient sees and will determine whether or not to open the email. In this post, we show you the keys to writing a good subject.