Diversity and inclusion” are hot topics these days, both in society and in marketing. It’s a phrase that almost everyone in business is familiar with. And recently, it’s become clear how essential these concepts are to customers, investors, and society at large.
But what does inclusion and diversity mean in practice for B2B marketers? Below we share an article on how to incorporate these concepts into your B2B marketing strategy.
What does it mean to be diverse and inclusive?
The first thing to understand is that diversity and inclusion are very different things. Diversity means having people from different racial, ethnic, socioeconomic and cultural backgrounds at work. It mostly comes down to thailand phone number library raw numbers. It’s about ensuring that a variety of lifestyles, experiences, interests and ways of thinking are represent.
Inclusion, on the other hand, is about creating a sense of belonging and a safe environment for everyone to be their authentic selves at work. It’s mostly about culture. So you don’t have to belong to a marginaliz group to exhibit (or, inde, benefit from) inclusive behavior.
Think of it this way
Diversity would be reflect in the different types of people sitting at the table. Inclusion would be about ensuring that all guests indulge in luxury dining like never before feel like they belong at the party and that their thoughts, opinions, and interests are valu.
Lead with inclusion and grow
The important point about this distinction is that it must change concepts. Inclusion comes first. A culture of inclusion must be foster to allow diversity to flow.
We know that companies dicat to fostering an inclusive culture grow faster. Companies l by executives who make inclusive culture an by lists organizational priority, as well as a personal goal, grow more than twice as fast as their peers. What’s more, companies with gender-diverse executive teams report 2.2 times higher sales, and 3.2 times higher profits, than their non-diverse counterparts.