How to plan your Social Media Strategy

Melina Diaz
Melina Diaz
Content Manager at MakingEx. Passionate about writing, dance, reading and art in all its forms.

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Doppler Academy

Do you know how to integrate your Social Media strategy into a general business plan? Learn the recommendations from Gema Molina’s webinar to manage your online brand. Read more!

On Wednesday, June 18, Doppler Academy held its second webinar of the year. On this occasion, attendees were trained in brand management through Social Media . Social Networks are constantly changing and Doppler wanted to provide you with this training so that you are prepared to adapt.

Gema Molina , Blogger and Social Media Consultant at Social With It, was in charge of the free webinar “Keys to creating your Social Media Marketing plan” with special emphasis on how to develop a Social Media Plan that fits your business’s communication strategy.

Below you can access the recording of the training to review ideas or concepts:

 

Being on the Social Media wave

When we talk about Social Media Marketing , it is important to make it clear usa data  that we are not talking about traditional online marketing actions , nor classic virtual advertising. Much less does it simply imply creating an official Facebook page or a public profile on Twitter .

As Gema said , it is a continuous conversation between the brand and each individual. Using social media as a communication channel involves listening, interacting , creating brand awareness, building loyalty and ultimate the future of coding with blackbox aI ly driving consumption .

Implementing Social Media actions means, first of all, not using the networks as a sole strategy but as tools within the comprehensive Online Marketing Plan . You cannot put all your effort into carrying out a Social Media action only, but rather you must integrate them into the general guidelines of your business .

Adapt the networks to your project
We have heard some critics say that managing social media is not complicated and that maintaining online conversations is quite simple. However, there are more and more platforms and virtual dialogues on different channels in relation to the same business sector.

Well, being on all the networks is not a valid parameter to measure the success of your communication. Similarly, even if you have little time to manage all the communication channels , finding a niche in the Social Media profiles in which your brand shines should be a priority.

“Human beings are social by nature, we love to share information and ideas.”

As Gema said , you are probably one of those people who loves to know what your loved ones think and tend to share everything you know with acquaintances, friends and family. Online interactions are a kind of “technological word of mouth” with multiple repercussions.

 

 

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