When you search the web, there are many factors that influence the results you see. Private browsers affect SEO. Some of these factors include:
- your location
- cookies
- search history
Two people can perform the same search whatsapp data and get completely different results. This is because the search engine knows a lot about the person to return results that meet their unique needs.
But when you use a private browser or incognito mode, can these search engines still do their job to better understand your needs? And how much do private browsers affect your site’s SEO?
This is why it is important to regularly conduct search engine ranking analytics rather than simply googling relevant search queries to see how your site is doing.
While you may see great results, your customers may not find you at the top of the rankings in the same way.
We’ll explain how private browsing or incognito mode works and how it can impact your ability to rank if a client uses this tactic.
How does a private browser work?
Private browsing isn’t as private as you think. The purpose of private browsing is to hide your history from other people who use the the gdpr and its meaning tools same network or device as you.
It is not completely anonymous. Even when the user is in incognito mode, the search engine can see it:
- IP address
- location
- logins a person makes during this browsing session.
Therefore, even in incognito mode, search engines can provide relevant results using this information.
The biggest impact you can experience when your customers use private browsing is cookie-based tracking. This makes it harder for you to use multi-channel marketing tactics to re-market to them after they visit your site.
How to Rank on Private Search Engines Like DuckDuckGo
As consumers become more conscious taiwan lists of their online privacy, the use of private browsers like DuckDuckGo will become more common. But the good news is that the search algorithms of these private search engines work much like Google or Bing.
Your keyword strategy will still have a big impact on what your customers see when they search on a private search engine. While these search engines may have less data and information about a person, they still have the means to return results and rank your site.
However, private search engines lack valuable information, such as:
- Consumer YouTube viewing habits
- Information about previous purchases
- browsing habits
- Previous Google Maps data.
The future of SEO may change if consumers continue to favor proprietary browsers and search engines like DuckDuckGo. But that certainly doesn’t mean SEO will disappear or lose its value.
If you see large traffic sources from DuckDuckGo or other proprietary browsers or search engines, that doesn’t mean you should stop working on your SEO. The reality is that you are still ranking in these search engines, which is driving valuable traffic to your site.
Privacy concerns will likely remain at the forefront of consumer minds. Your SEO strategy and online marketing tactics must withstand these privacy concerns in the long term.
New Light Digital understands that SEO is more than just ranking on Google. Our strategies will help you focus on building an inbound marketing strategy that takes into account traffic from all sources, not just Google. Schedule a free consultation to learn more.
Further reading:
- 25 Point Website Usability Checklist
- Ranking #1 in search doesn’t mean your SEO efforts are over.
- 10 Steps to Maximizing Local SEO
- SEO Tools Your Business Can’t Live Without