To know how my text is optimized for SEO , I check all the data I have in my possession. I usually do this two or three months after publication , because, as you know, natural referencing can cambodia email list take time.
To carry out this study, you can use the following SEO tools:
- Google Analytics ;
- Google Search Console ;
- Google Search Console Insights ;
- Semrush ;
- Ranxplorer .
Here are the points that I invite you to check to know if your optimization work is effective .
Fundamental SEO Measures
At the beginning of your analysis, I suggest you focus on the data that gives you a direct insight into the SEO optimization of your text . Here are at least 4 elements that you should absolutely check:
- Keyword positioning : Have you reached the first page of Google for your main query? What are the secondary keywords for which you are visible?
- Organic traffic : Be careful to separate traffic coming directly from search engines from that coming from social networks or direct connections.
- Click-through rate (CTR) : Are people engaging with your content when they see it in the SERP?
- Mentions and backlinks : Have other sites mentioned your SEO text or, even better, linked to your page?
Site Engagement Data
Understanding your audience’s behavior is also an important factor in determining the quality of your SEO content. I therefore suggest you further analyze your page by checking the following four points :
- New visitors : Is your text of interest to new readers?
- Content interaction : Are the links you’ve placed relevant? Are you getting comments? Is your text being shared?
- Bounce rate : How much time do your readers spend on this page of your website?
- Conversion rate : Did you successfully convert your reader into a prospect, or your prospect into a customer?
Results obtained on social networks
The signals you can analyze on social media are also good indicators of the quality of your text . The advantage of this analysis is that it can be done even before your page is indexed on Google . Once your content is shared, don’t hesitate to check the What is the disqualification from Simples Nacional? following 3 pieces of information :
- Reached people : Who is the audience that your post could potentially interest?
- Interactions : Does your message appeal to your audience ( likes , shares, clicks on links or your profile, etc.)?
- Acquisition : Has your audience increased since your publication ( followers, subscriptions to your newsletter, contacts, etc.)?
Content profitability
This, of course, is the ultimate goal of your SEO content writing: acquiring new customers and selling your services or products! By combining all the data collected in your preliminary analyses, you can then calculate the return on your investment. This way, you’ll be able to adjust your next actions based on the performance of your content and improve your ROI over the long term.
If you would like to explore this aspect of content marketing in more depth, I suggest you read this other post: Calculating ROI, why?
Conclusion
Do you have any other methods for knowing when your text is well optimized for SEO? Do you know of any other tools that help you improve your SEO content?
This technique that I use to know if my text is SEO optimized has the advantage of providing me with information before publication (competition analysis and use of our tool), a few days after the page goes online (social networks) and three months later (SEO data control). This way, I can make the necessary updates as I go along in order to improve the visibility and profitability of my site .
Of course, only experience can help you perfect your SEO actions. In fact, I invite you to read this article where I share 8 SEO mistakes to uk data avoid to make your content effective .