According to research by our colleagues from the Interium agency, in 2025 the market and consumers will be influenced by new (and not so new) trends. Global Digital Trends 2025 .
Artificial intelligence will continue to gain momentum. About 55% of companies have already implemented AI in business local marketing email list processes, and by 2030 the market volume may grow to $1.81 trillion!
Authenticity, transparency and sustainability. Generation Z and millennials are 27% more likely to buy products from brands that care about social and environmental issues.
UX Innovation and Personalization: Personalizing user experience leads to a 10-15% increase in revenue.
New content formats and social networks. 86% of companies used video in their marketing strategies, 93% of them noted an increase it’s time you adopt a knowledge reuse approach in conversions and sales. And 73.8% of users search for information about brands through social platforms.
Thoughtful Marketing Strategies: 90% of top marketers have a clear growth and branding strategy. They are also better at managing metrics, both short-term and long-term (84% vs. 57%).
Trends that will soon emerge from the shadows
More and more people live alone. According to Rosstat, there are 20% more such people in Russia, which is 42% of all families – 27.6 million.
Singles make decisions based on their interests and often make impulsive purchases to get new emotions. That is why marketplaces are especially popular among such an audience.
Living on your own can be expensive, especially in big cities. This could lead to new services like co-living or co-working spaces.
Such people often change their preferences. This may lead to the emergence of new entertainment platforms.
Another trend that will gain momentum in 2025 is concern for mental health: as life expectancy increases, people want to stay sane into old age.
Hence , the importance of taking care of cognitive health will increase .
And if you introduce an element fresh list of such concern for the audience and consumers into your development and promotion strategy, you can stand out from your competitors.
Social Media: Memes, Content, and the Importance of Storytelling
Among the most significant SMM trends, it is impossible not to highlight:
- short videos. The best way to compete for attention is to make short videos. According to the study “The Future 100: 2024”, 400 million terabytes of information are created every day in the world, and 90% of the world’s data was created in the last two years.
- memes in SMM. Generation Z or zoomers are becoming the largest consumer group in the world, so marketing now speaks their language – the language of memes.
- collaborations and joint content. Such content expands the reach of publications by exchanging audiences, this trend has been relevant for several years. Brands can cooperate with bloggers and other brands, unexpected collaborations increase reach.