At the turn of the year, the portal eMarketer.com publish an overview of events that should help restart this market in 2010.
Hybrid plans: a combination of subscription and advertising
More and more marketers are talking about last year’s successful emergence of a new phenomenon: online video advertising. In 2009 – that is, during the period when the recession was staring at us from almost every mia outlet – this segment show double growth. The future further increase in advertising revenues is mainly associat with video mia, which will be able to offer extensive catalogs of professional programs such as current and archiv itions of popular TV shows, series, sports events and similar mass-search content. According to the consider model, the costs of building and maintaining similar video banks (and their long-term cooperation with TV producers and studios) should be cover by hybrid payments from subscriptions and advertising.
Transparency and fair play
Effectiveness and good targeting of marketing depends on fresh and detail data about the structure of visitors – what interests them, where they move, where they leave. How is it possible to obtain such documents in an era that prevents any hint vietnam phone number data of leakage of personal data tooth and nail? In this case, only the offer of a completely open game can lead the Internet service provider out of the vicious circle. According to eMarketer, in 2010, alongside the new Google Privacy Dashboard, other similar services will also appear, which will offer the visitors of that website the option of keeping or deleting different types of information or the degree of their allow accumulation. Transparency of the process and mutual trust in the agre conditions could significantly simplify and make digital marketing more efficient, correcting the current trend of massive and maximally widespread intervention.
Connecting search engines and social networks
Using data from social networks to optimize searches will offer users more relevant results, operators much more effectively target advertising. These trends bring with them, on the cheap kitchen renovation ideas one hand, the challenge of new, much more refin and interactive advertising formats, on the other hand, a rais finger and a warning from the mouths of privacy experts. Another significant change in the search portals will be the integration of the search for video recordings. Therefore, it is realistic cz lists that this type of contribution will become another.