This concept is mentioned countless times in Google’s Search Engine Metrics Guide, and you’ll get a higher ROI when you improve existing content rather than creating new content.
Conversion occurs every time a visitor completes a desired action on your website, especially on product pages and sales pages. You need to put persuasive call to action and buttons on the page, such as placing an order, leaving contact information, or user subscription. Clear call to action allows readers to understand the purpose of the page, conveniently and guides them to perform relevant actions at any time.
If your visitors’ search intent is transactional, then you need to sell in a way that people want to buy and write persuasive content to increase conversion rates.
So how do you write persuasive writing? Here are three common writing techniques:
The first type of writing is authoritative, belize phone number list which shows the expertise and credibility of an individual or company. For example, if you are selling a certain toothpaste, you can get recommendations from several professional dentists to build trust for your brand, and trust is the key to high conversion rates.
The second type of writing is emotional, which is to speak to people in a way that appeals to their emotions or feelings. And, as we all know, emotions and feelings can be the driving force behind actions. For example, if you are selling a product to prevent hair loss, create a sense of urgency that people feel that hair loss is a sad thing that needs to be solved as soon as possible.
The third way to write is to be rational, using matching arguments, logic, and data to support your content. For example, if you are selling a whitening product, you can provide some successful research data to enhance customer trust.
Is your text free of spelling and Does the page grammatical errors?
If you are writing in English, you can use tools like. Grammarly to find spelling and grammatical errors, which Google does not like according to what they say in their. Search Quality Rater Guidelines. If you are writing Chinese content. In other words, hiring a proofreader or editor to proofread your page content is a good idea.
Does your copy use bullet points and numbered lists?
Use bullet points and numbered lists as often as possible. This will break up your content and make it easier for your readers to digest it.
Internet users scan from top to bottom before molly hall president & ceo reading, which is why your content needs to use every available method to improve page scannability.
This is especially important for text-heavy pages like blog posts/articles. First, scan the target page you want to optimize. Then, assess whether your readers can understand the content of that page without reading the entire content.
Is your copy longer (on average) than your competitors?
Your copy needs to have some relevance, rich data and pages with more words tend to perform better in Google. Your copy needs to be well-crafted and well-thought-out.