Companies and marketing teams still don’t know how to develop videos. Developing videos that help guide the buyer’s journey . Promo videos can cost thousands of dollars to produce and take a long time to return on investment. The cost of video production is a huge hassle and a setback that many marketers say is the reason they avoid video marketing.
But that doesn’t have to be the case. As video has become an important marketing tool, the demands for studio-quality video have dropped. Developing videos that help guide the buyer’s journey . Today, video is a great way to humanize your brand, whether through simple telegram data talking-head clips, subtle animations showing how something works, or even a product demonstration against a plain background.
The most important aspect of video is that you use it to bring your product and company to life. It can make all the difference in the buying process, and we’ll explain why.
Video for storytelling
Introducing your company and your brand can be challenging, and you only have a few seconds to do it when you’re in front of new implementing gdpr – checkpoint customers. That’s why video is so effective because you can engage multiple senses to get the word out about your company faster.
Video is effective for storytelling. And it’s so effective in the buying process that research shows that adding video to a landing page increases conversions by 80%.
For charities, this means demonstrating your organization’s impact. Explain why you want people to get involved. If you’re an experiential organization (like a theme park or an airline), show off a customer’s experience with your organization through a video.
Recruiting companies can talk about the new careers they’ve helped people find, and marketing agencies can talk about how they’ve influenced clients’ advertising campaigns.
These initial videos may be enough to get a customer to say they want to learn more, which will bring them into your sales funnel on their way to purchase.
Looking for a marketing agency?
Video for demonstrations
For product-focused belgium business directory companies, telling a story about a product can be less impactful than showing how it works, what its uses are, and how customers like it.
Innovative and first-of-its-kind products lend themselves particularly well to demoing. And before you think this is an expensive endeavor, remember that you can do the work for you by partnering with an influencer to create the video and distribute it widely.
Showing how a product works or what it looks like can help get buyers excited to begin their journey to purchasing your product.
Videos on how to do it
Before a buyer asks themselves which product is best for a particular job, they may want to first learn how to do the job. Think about something as simple as changing the oil at home. To begin with, they probably won’t be thinking so much about what kind of oil to put in their car, but rather how much space they need, what tools they’ll need, and what needs to be done.
By creating useful videos that aren’t about your product or brand at all, you can accomplish the important task of introducing your name to the customer. This helps satisfy search intent and increase brand awareness long before it enters the sales funnel.