Knowing the needs and problems of your customers will help you choose the right product and convey its value to the consumer.
What information your company will need depends on your business goals. It is important to collect information about users regularly: new data will help create an up-to-date portrait of the target audience.
Social media analytics allows you to obtain a variety of information about your customers. The opportunities for audience research are more extensive here compared to other communication channels. For example, widgets are used to collect azerbaijan phone number list contacts of website visitors . In social networks, it is enough to open a user profile: in it you will see the date of birth, place of residence, information about the person’s education and profession.
The following will help you collect more information about potential consumers:
● Manual data analysis . You can study customer profiles and activity yourself. However, this method is very labor-intensive: the research will take a lot of time and effort from employees.
● Analytics tools . Most social networks offer internal reports on the work of business accounts. With their help, you can track basic metrics:
- the ratio of subscriptions to unsubscriptions from a group or company page.
- engagement and reactions – likes, comments, reposts, saving to favorites.
- Reach – the number of users who viewed your publications, advertisements during the selected period.
- audience characteristics – gender, james edmunds es: general – director age, place of residence, type of device used.
- profile visit.
- publication impressions.
- video views.
Business analytics mechanisms may differ slightly in different social networks. However, the functionality of such tools is limited, and it is not possible to automatically link them to data from other resources and the company’s website.
Regardless of the chosen method of Collecting Customer Data analytics, it is worth following several rules:
- Data security. It is possible to collect information line data about clients, but not to violate the law. If the user has independently placed information about himself in the public domain, there will be no problems with its use. Another matter is cookies and programs for collecting data. Users must be warned about their use.
- Understanding the goals. What results do you plan to achieve? The data collected should be consistent with the company’s business goals.
- Balance of personalization. Setting up targeted advertising based on the personal data of the audience is logical and correct. But limit yourself to a few characteristics: for example, the geographic location of users. Such targeting is suitable for promoting service companies.