huge in marketing in French. This is something to consider when creating an app for your business, as you will need to know what app stores to make it available in. You also need to make sure that any app you do have or create is localised in French. Social Media Marketing for French Consumers As mentioned previously, social media is extremely popular in France, with a typical user spending between 1-2 hours on social media every day. According to research done by Hootsuite and We Are Social, YouTube and Facebook are the most popular social platforms in France.
This is then followed by Facebook Messenger
Instagram, WhatsApp and then Snapchat. With the popularity of social media, it is therefore important to have a social media presence self employed database when thinking about targeting French consumers. However, in terms of a French marketing strategy for socials, it won’t differ that much from other countries e.g., you still use YouTube to post videos and use Instagram for content that is particularly visually appealing. Use your social media presence to communicate with your potential customers and you do this by understanding your target audience, no matter where they are from.
Furthermore
it is also important to have both an organic and paid social approach, so that while you are cultivating a community of loyal customers you are also attracting new ones. Local Networks Interestingly in France, there are also a number of local social media networks that are used alongside the typical global ones. Local channels can provide high opportunities for growth, but you have to make sure you’re using the right ones to suit your business. Some of the popular local social media networks in France are: Dailymotion – an alternative to YouTube Viadeo – an alternative to LinkedIn Heypster – an alternative to Facebook French Marketing Strategies for Search Engines As expected, Google is the most popular search engine in France, with a market share of 91%.
In second place is Bing
followed by Yahoo. Therefore, if you’re not already, you should be focusing your SEO and PPC efforts on Google. In France, search engines are the primary source of new brand discovery and the primary channel for brand research so you want to make sure you can be found! SEO and content marketing are particularly important as 37% of French users use an ad blocking tool, so it is important that you aren’t relying solely on paid ads. The following content ideas / formats work well in France: Videos – keep them short Images
This means using a local domain
using their native language, and not simply translating your content across. For example, make sure you display your prices in the local currency and use local weights and measurements if necessary. French people will search in their native language so make sure you’re targeting keywords and phrases in French. In addition to this, you need to wordPress login form security keep in mind that a key phrase that. Works in the UK might not. Work in France or might not be the way they would search for it. Therefore, simply translating all of your content from one language to another won’t be attractive to a French consumer. And more importantly won’t be accurate.
If you can, work with a native speaker wherever possible
They will help you avoid. Various language issues that you can run into such as problems with accents, slang terms, and syntax. They can also bring material data insights into. Cultural elements within your businesses’ sector. At Serps Invaders, we only. Work with native SEO specialists on French projects so you can have confidence in our expert SEO and. Services, with the added benefit of local insights. Plus, there’s the added ease of having an English speaking project manager for clarity and assurance! If you would like any help with your digital marketing in France,