This is one of the types of Segmentation most used by those companies that have branches located in different cities or countries .
What they do is inform Subscribers in those locations of the promotions that are in effect , as well as send them Information Campaigns to keep them informed of the news of each branch.
If you have an online business, you can also create Segments based on geographic criteria to send promotions tailored to the language, tone and customs of different countries. For example, you could take advantage of a special date or even advertising database t such as the change of season to send a Seasonal Campaign with offers or discounts.
Date of birth
Thanks to the magic of Email Automation, you can schedule a series of emails to be sent automatically to your contacts. Greet your customers on their birthday and send them an exclusive gift or discount to celebrate!
Your customers are a very important
A part of your company. So why not greet them on the anniversary of their first purchase ? Send them a gift and win their hearts forever. Find out what other uses you can give to Automated Emails to increase your conversions!
By purchasing behavior
Did you know that the most effective actions are those planned based on user behavior data? Take advantage of the information you have to create powerful Email Campaigns. Find out how!
Returning customers
Those consumers who trust your company again and again deserve a reward! More and more companies are sending gifts and offers to their most loyal customers as a way of thanking them and as an incentive to maintain that loyalty. How about a 2 for 1 on one of your products, free downloadable material or money off their next purchase?
One strategy that will surely bring you good results is to offer exclusive benefits to your returning customers. What does this cmo email list mean? Showing them that they are special . For example, you can introduce them to your new products before you officially launch them, and this way, you will let them know that you have them in mind.
When it comes to loyalty, there’s nothing
better than a Newsletter! This is the Email Campaign that will allow you to build a bond this article will explore the importance of with your Subscribers , stay in their minds and keep them up to date with your company’s news. Find out how to create an effective Newsletter without dying in the attempt!
Customers who have made their first purchase
Well done! You have successfully attracted a new customer to your business, but your work is not over yet. In fact, it has just begun.
A great way to start a relationship with your new customer is by welcoming them into your community , that is, showing them that buying your products means much more than that, it means becoming a valuable part of your company. How to do that? By sending them a Welcome Campaign to thank them for choosing you.
A first purchase is not only a sign of buyer interest in your products, but it is also essential information for planning your next actions. Now you know what type of products they prefer, how much they are willing to pay and what payment method they use , among other useful data. Wouldn’t you take advantage of it?
Based on this, and after a reasonable amount of time, send a Promotional Campaign with complementary products to the one they have purchased and offer them a special benefit to encourage them to buy again, such as free shipping.
Customers who have not purchased again
Analyzing in depth the users who have stopped buying your products is almost as important as studying your potential customers. Knowing the reasons why they stopped buying will help you optimize your actions and processes.