Implementing these events allows you to not only capture data relevant to your type of business, but also – as we will see below – benefit from automatic GA4 features, such as reporting and creating audiences based on these events.
You can learn more about these events at:
Recommended events Custom events Despite. The wide range of pre-built events that GA4 offers, your business likely has specific needs that aren’t covered by the recommended events. This is where custom events come into play. fit the specifics of your business, such as a `pre_sing_up` event to capture a pre-registration process before a user completes formal registration (`sign_up`). This customization allows you to capture data that is crucial to better understanding what your users want and how they interact with your digital assets.
Key benefits of using GA4 recommended events
Implementing GA4 recommended events linkedin data not only optimizes your analysis, but offers a number of benefits that directly impact your business’s ability to make data-driven decisions.
Standardization and ease of understanding
One of the main benefits of using GA4 recommended events is standardization. Because these events are designed by Google, any digital marketer or data analyst can quickly understand them. This is particularly useful. A in environments whatsapp business: how it works in 5 questions where multiple accounts or projects are managed. D as it allows for a common language. S that facilitates communication and cross-cutting analysis. Furthermore, this standardization is key. F to democratizing access to data, allowing different stakeholders, from IT to marketing, to access and understand. A the data without the need for complicated explanations.
Access to reports, metrics and automatic audiences
GA4 increasingly offers more automated features that rely on recommended events. For example, by implementing the `purchase` event, GA4 can automatically generate detailed reports on transactions in your e-commerce. S allowing you to segment to snbd host understand peculiarities of purchasing behavior without. A the need for additional configuration. These “gifts” from Google facilitate continuous improvement in data quality and in the ability to analyze what is happening in your business, positively impacting your KPIs.