Lucas Sanchez
Lucas Sanchez
Sales Manager at fromdoppler. Fan of outdoor walks and arthouse cinema.
Wrote 8 posts
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Email Marketing for insurance companies
Do you work for an insurance company and want to improve its results? Email Marketing is one of the tools that will help you do it effectively. Find out how!
Insurance companies have two main advantages . The first is that they have large databases and the second is that they can segment them according to their interests and needs. Will you waste all that potential? We won’t let you!
In this post, you will discover what kind of actions you can carry out with your Email Campaigns, you cmo email list will learn how to use Transactional Emails to send your policyholders’ policies and, as if all that were not enough, you will learn how to build customer loyalty so that they continue to choose your services. Are you intrigued? Don’t stop reading!
1. The need for good permission management
Being an industry with one of the best and most complete Databases, it is important tha what is enhanced professional development for? t you can take advantage of it, but not without first checking if all your contacts want to receive your promotional Emails .
One way to do this is to ask them, at the time they purchase your service, if they want to be kept up to date with news related to their interests. And once you have that answer, you’ll be sure that they won’t feel inundated by your emails and will even be more likely to take advantage of your offers. If you follow the principles of Permission Marketing , you can’t go wrong!
In addition, it is essential that people receive valuable information , this way you will avoid your emails ending up in the spam folder and, therefore, losing a large number of customers.
2. The importance of segmentation
Having your database segmented is key to knowing the profile, characteristics and preferences of your clients or prospects. If you have this information, you will know what type of promotions to send them or if you should make an extra effort to get them to hire your services.
A good way to achieve successful segmentation is by using a CRM (customer tracking system), which will allow you to have all this data organized and digitalized, while also serving to remind you of important dates related to your clients, such as the expiration of their policies and even their birthdays.
Thanks to this system, you will be able to know which of your clients would be interested in receiving information about the coverage they have contracted and the new products they might need. In addition to generating sales , you will be able to build loyalty so that they continue to choose you as their insurance company of choice.
Do you have a CRM? If not, we recommend Salesforce .
Not only is it one of the leading systems on the market, but you can also integrate it with Doppler . It’s very easy! Import your contacts automatically to your account and send them fully personalized Email Marketing Campaigns. Find out how!
3. The benefits of humanizing your service
Having your assets insured can make money take a backseat when life gets tough. And that’s where you have an important value proposition to take advantage of.
A common mistake in the insurance industry is to create a huge distance between you and potential customers. Using overly technical terms will only create a huge gap with your prospects and that can be really detrimental to your business.
The same applies to email marketing. If you want to maintain a relationship of trust with your subscribers, you must speak to them in a language they can understand and that allows them to identify with your company. Try to connect on a human level through personalized and constant communication. This will help you improve your results and build a close bond with your audience.
If you want to get closer to your current and potential customers, Email Automation Campaigns are just what you need. Thanks to them, you can schedule automatic sending according to defined criteria such as Special Dates (for example, your users’ birthdays) and Subscription (by registering to receive your Newsletter).
The effectiveness of this type of campaign is more than proven. In fact, according to our own statistics, the opening rate of birthday emails reaches an average of 60%. Now that you know this, don’t forget to put it into practice.