We agree that our lives and B2B Digital Marketing have been highly alter. With the arrival of the Covid 19 pandemic and its respective distancing measures. Such as quarantines, business closures, health cordons, etc. We are not the only ones, as millions of people around the globe felt the effects of the measures. That each country and corner of the world have taken to stop the spread of the virus. If before we could easily. Go out for a coffee, watch a movie, dance in a nightclub, or attend a mass event, today many. Of those activities are almost unthinkable and we are far from being able to do them again. At least in the same way we us to do them in our pre-pandemic lives.
While it is clear that these effects hit
The various sectors and industries that we know in one way or another and with different. Intensities, the truth is that we can say south africa phone number library that B2B Digital Marketing was one of. The sectors that felt these consequences most intensely, since we are talking about the fact. That it had to precipitously accelerate the gradual change. It was having towards digital and move to carrying out its day-to-day operations digitally in the blink of an eye.
If you are familiar with the B2B
Digital Marketing environment and work in it, you will probably know what I am talking about. It is a sector that is best known for being “face to face” and which knew little – at least until a couple of years ago – about online understanding enhanc professional development meetings, for example. Events, i.e. fairs and conferences around a company or a specific industry, us to be held in person, in specific places and times and could have large, mium or small attendance, which has had to change due to the pandemic.
In this way, solutions have had to be thought of to be able to continue holding events that drive B2B, but remotely. It is at this point where virtual B2B fairs stand out, a solution that, however, had already been in place for several years before we even knew about Covid-19.
As the name suggests, these are events
That take place online and allow those who work in a field or industry to meet, exchange knowlge, learn about products, and by lists ultimately do exactly the same things that we would do at a traditional fair, but this time miles away and via the Internet.
Of course, it is not the same as a face-to-face fair and this is mainly reflect in the human factor; experiences, anecdotes, teachings and, in short, moments are not possible to obtain, at least in person, but nevertheless, we can mention a few advantages that this type of event can bring us compar to the traditional way.