More and more B2B companies are waking up to the need for organic visibility in digital media, whether on social networks or web search engines like Google.
SEO, from the English Search Engine Optimization, is the set of actions aimed at improving the positioning of a website in the list of results of Google, and also other search engines such as Bing.
Its importance in a B2B Digital
Marketing strategy lies in the fact that appearing on Google organically makes a website get more traffic, specifically from people sweden phone number library looking for specific information or service that the site offers.
SEO takes time and effort to position your website. If you do it the right way, the results will be worth it. Now is the best time to start working on your SEO strategy.
What are the advantages of Google positioning?
If you want to know if the effort dedicated to your positioning in Google search is really worth it , below we tell you what the benefits of SEO are for your B2B business.
Increase your brand visibility.
The magnitude of digital this article will explore the importance of competition is such that it is not enough for your brand to be present on social media channels, but it needs to stand out. Google positioning will help you position your business to be in the minds of your potential customers.
Explained in the simplest way
SEO works like this: Imagine you own a refrigerator company. There is a customer who is looking for technical service or help to repair his refrigerator. On your website there is an article that explains step by step how to fix a by lists problem x with his refrigerator. With the right keywords, for example: refrigerator, maintenance, repair, refrigerator sales, etc., you can easily attract this potential customer to your website.
Generate sales opportunities
The same potential customer we mentioned, let’s say that his refrigerator was not repaired, and therefore he needs to buy another one. Because this person is already familiar with your brand, on a first impression, he is likely to return to your website to quote a new product.