More and more companies and brands are deciding to start selling B2B on Linkedin . A social network positioned as one of the most important in the world, because it allows for very specific B2B Digital Marketing campaigns by segmenting users according to their position, the size of the company where they work or the type of industry. Even if you need to, you can segment by specific companies.
LinkedIn is the star social network for B2B marketers. Being focused exclusively on the professional environment, it is one of the best sites to generate contacts that can become new business opportunities.
Here we tell you the keys to generating leads on LinkedIn and start increasing your sales:
1) Complete your profile
You already know that first impressions are important, and in the case of LinkedIn , it depends entirely on having a sri lanka phone number library complete and up-to-date profile.
Your profile shows what you can offer potential clients and suppliers, so it should be attractive and stand out from the competition. This is especially important for entrepreneurs and freelancers looking for new clients and projects.
Therefore, the first step to generating leads on
LinkedIn is to give your profile a thorough review and make sure it includes all the relevant information about your why skills matter work experience, positions, education, professional achievements, languages, etc. Mention the most important projects you have worked on and ask your colleagues and bosses for recommendations.
Create a company page for your business or B2B brand, with all the details about your company: size, location, years in operation, products and services, etc. Don’t forget to include your logo and the URL of your company website.
2) Optimize your SEO
Optimizing your SEO on LinkedIn will help your name or brand appear when users search for related products and services, both by lists on and off LinkedIn.
Just like if you were trying to rank your site on Google , the first step is to identify the keywords you want your profile to appear for. Remember that it’s interesting to add both broad terms and “long-tail” words that target more specific leads.
3) Look for connections on LinkedIn
Remember that if you want to generate leads on LinkedIn , you don’t have to wait for other users to come to you: you can go find them yourself.
LinkedIn offers advanced search filters that can help you find relevant leads, including the company a user works for, previous employment, location, interests, and more.