If you are exploring how to implement WhatsApp Business in your business communication strategy, you have come to the right place. WhatsApp Business is nothing more than a specialized version of WhatsApp, designed specifically for businesses and companies. Its main goal is to simplify and improve communication between companies and their customers.
If you feel a bit lost and don’t know where to start with WhatsApp for Business, don’t worry. At the end of this post, we assure you that all your doubts about how whatsapp marketing service WhatsApp Business works, from the initial configuration to its practical application in communication with clients, will be clarified. We will provide you with a step-by-step guide and useful tips so that you can make the most of this tool and thus boost communication and the growth of your business.
What is WhatsApp Business?
Creating a WhatsApp Business account is as simple as downloading the app from the Google Play Store or Apple Store for free.
Download the app, create an account, set up your profile and start interacting with your customers. Just like WhatsApp Messenger, but with more features like contact tagging, templates and automated quick replies.
And what about larger companies?
If your company handles a large volume of contacts, the WhatsApp API is the perfect solution.
To get the API, you need to subscribe to the services of a business solution provider (BSP) partnered with WhatsApp, such as Wati.
The API offers additional advantages compared to the app, such as a centralized panel for all company agents, sending mass messages on WhatsApp with no limit on recipients, and metrics to segment your database, among other things.
Even if you already know what WhatsApp is and the difference with the API, you probably still have some questions.
5 essential questions about how WhatsApp Business works
Here are five things that will convince you that WhatsApp Business is an essential tool for communicating with your customers.
#1 Can I use WhatsApp Business on two phones?
With the WhatsApp API, you can install the tool on multiple devices, including multiple mobiles.
Your BSP can help you set up your WhatsApp Business account so that multiple members of your customer service team can use the same account simultaneously and from different devices.
With this option, the possibilities are multiplied: multi-agent inbox, chat search and filtering, contact customization, interaction between agents… All this and more can be configured from Wati.
In that case, you can use WhatsApp ness Business on a mobile and on a computer via WhatsApp Web simultaneously, but not on two mobiles at the same time.
#2 How to connect WhatsApp Business to Facebook?
Combining the messaging app how to improve your ecommerce customer experience with whatsapp business par excellence with the queen of social networks. The perfect duo is formed for effective, immediate communication and for implementing marketing and sales strategies.
#3 How to verify a WhatsApp Business account?
Verifying your number when creating a business account on WhatsApp should not be confused with obtaining the verified account badge.
If you want to get the coveted green WhatsApp Business verified account symbol, you need to use the API and ask your BSP for help.
That’s right: you won’t be able to have a verified account through WhatsApp unless you have the API.
The green check mark indicates to the user that the company is official and legitimate. Guaranteeing that there is no other organization impersonating it, so it is free from fraud.
#4 Can I send mass messages via WhatsApp Business?
Yes, you can send mass messages with WhatsApp Business, one of its most valuable features.
With the API, you can send mass messages gambler data on WhatsApp Business with no limit on contacts. There is no restriction on the number of recipients.
If you use the free version, you can send messages to a maximum of 256 contacts.
#5 What is the cost of WhatsApp Business?
WhatsApp Messenger and WhatsApp Business are free to download and use.
To use the API, you need to hire a Business Solution Provider (BSP), such as Wati, an intermediary that will provide you with access and obtain official approval from WhatsApp for your account.
If you need the API and its advanced features for effective customer service and lead management, check out Wati’s pricing plans based on your needs.
How to create a business account on WhatsApp?
Download and install the free app from the Google Play Store or the Apple Store.
- To create and activate your account , link a phone number to your WhatsApp Business account. Decide whether you will use your personal number or a different one. If you choose your personal phone, you will need to transfer your media files and chat history. The system will guide you through this process. If you choose a different number, you will need to verify your business account on WhatsApp using an SMS code. This is the verification we were referring to when talking about the verified account.