So, user surveys are really useful because: Allows you to understand which product the buyer would rather buy. What packaging design and functional features are important to the buyer. It ruces the risk of spending money inefficiently, because it is known what the user likes. Shows what nes to be chang in the package. Provides an opportunity to get new great ideas from users. After finding out all this, a unique sales offer can be present to the user.
In conclusion, in a world of increasing supply of goods and consumers in a hurry
The importance of packaging has increas. High-quality and interesting product packaging challenges the success of the product itself. However, in rich people number data the field of marketing, the most important thing is the decision. A marketing specialist must make a decision after evaluating all the factors known to him, that is, funds, his intuition, and previous experience.e in large print.
People are slow to read small text or detail description
The most important task is to attract the buyer’s attention in a few seconds and communicate something important to him. The text on the package can be replac with pictures, photos or colors. But of course, it is always advisable to leave why invest in app marketing? more detail information, which would not necessarily immiately catch the buyer’s eye. By distinguishing the product from others, you not only attract the attention of buyers, but also differentiate the product.
Creating a brand image is a complex task
It is necessary to know who the product’s potential user is, what is his cultural world, values, and what importance competitor brands have powder data in the buyer’s mind. Brand image and packaging design become a significant element of marketing. The task of the packaging is to convey the main value of the brand or the unique selling proposition – USP (unique selling proposition) as effectively as possible and to establish an emotional connection with the target user.