The task of the packaging is to convey the main value of the brand or the unique selling proposition – USP (unique selling proposition) as effectively as possible and to establish an emotional connection with the target user. Thus, the essential message intend for the buyer – UPS can be convey with enlarg text or indirect visual communication – with colors and graphic solutions.
Product packaging is an important part of brand marketing
When creating a package, you ne to evaluate the brand identity, the choice of position and the potential user. When such things are chinese in europe assess, after conducting or analyzing existing research, it is possible to plan further marketing communication, ie advertising, public relations and the like. Customer surveys and certain group interviews can be us to assess what is important to consumers.
The advantage of group interviews is that it is possible
To interview a group of people at the same time and it can be done quickly and relatively inexpensively. In addition, users can offer when companies work on more great ideas during such surveys and interviews. Of course, it is best to survey those users who are the buyers of the product. Research has shown that manufacturers who use the customer as a source of creativity later offer the most unexpect and interesting creative solutions to the market.
Of course, it is very important that creativity and offering
Ideas do not deviate from the brand position or identity concept. According to the position of the brand, appropriate packaging evaluation powder data criteria and questions must be select. The purpose of such surveys is to determine which option is the most appropriate to achieve the goals set for the packaging. It is like a priction of the possible success of the package in the market. In addition, surveys allow us to explain the relevant behavior of the buyer, why he buys or does not buy certain goods.