What metrics are used in end-to-end analytics The main indicator that is assessed first during analysis is ROMI or Return On Marketing Investments. It is translated as “return on marketing investments” and shows whether your investments in advertising are paying off. The ROMI index is calculated as the ratio of advertising profit to advertising costs.
It can be estimated separately for each
ROMI can be greater than 100%. The higher it is, the more effective the channel. If the indicator is negative, it means that advertising brings losses, not profits. ROMI shows whether advertising investments pay off Here are a number of other important metrics that are usually used to compare the effectiveness of different promotion channels: CPC (Cost Per Click) is the cost of a click on one advertisement.
CPL (Cost Per Lead) the cost of one
Application, lead. CAC (Customer Acquisition Cost) is norway phone number library the cost of attracting one new customer who makes a purchase. CR (Conversion Rate) conversion or the proportion of users who performed the target action. There are two more useful indicators that characterize the quality of the audience: AOV (Average Order Value) average purchase order.
LTV (Lifetime Value) is the lifetime value
A customer or the amount of money that he will bring to the company over the entire period of cooperation with it. These two metrics show how a feeling of constant fatigue from work appears many target customers come from each advertising platform. At the same time, LTV is important to evaluate if the immediate profit from advertising is not great, but in the long term the company receives good income from each buyer.
How end-to-end analytics differs from web analytics Firstly
Online promotion channels only. End-to-end analytics covers all channels: both online and offline. Secondly, web analytics often only considers part of tg data the sales funnel. For example, there are ad views, ad clicks, and product requests from the site, but there is no information about purchases made offline. Web analytics systems also cannot track returns or purchase refusals. End-to-end and web analytics services work best together. Sometimes it happens that according to data from. One web system, an advertising channel works effectively. But when connecting end-to-end analytics, it turns out that the situation is slightly different.